Branding

   
  • Cambean Earth Logo A small hotel group in the hip but historic South Beach area of Miami decided to create their own "green hotels" brand, implementing sustainable operations across their property portfolio. Plan A developed an earthy new name and logo/identity.
  • Clifton South Beach Logo When Cambean began a complete restoration of the historic Clifton art deco hotel in South Beach as their first sustainable property, Plan A not only developed a consistent graphic identity,butthrough PR efforts, dubbed their CEO the "Dean of Green."
  • Logo Although Fabric Innovations had an established reputation with hotel design professionals, their dated materials did not reflect their sophisticated style. Plan A designed a new logo and corporate identity to better appeal to their target market.
  • Business Cards Using an array of special finishing options, Plan A created business cards to promote and reflect the textural aspects of the type of work Fabric Innovations is involved. What resulted was a unique design that leaves a tangible impression with their prospective clients.
  • Hospital to Home Logo In partnership with the Senior Resource Alliance, Florida Hospital implemented a new transitions program for patients returning home from an extended hospital stay. In conjunction with other marketing efforts, Plan Aconcepted and developed a new logo to represent the brand.
  • Logo Talk about a niche market! This local grower who supplied fresh food for exotic animals the world's most famous theme park decided to expand his operation to other zoos around the country. Plan A helped him name and brand the company as ZooFresh.
  • Stationery Package Using a striking color palette of earth tones and natural, recyclable materials to reflect the spirit of the new brand, Plan A developed a collateral package for ZooFresh, creating a recognizable and consistent identity.