Advertising
The Next Generation
After conducting extensive market research, Plan A determined that the AHLEI was missing a key segment of their market, and created the "Next Generation of Hospitality" campaign to reach the emerging group of young hospitality professionals.
Online Learning
Research showed that the AHLEI needed to update both its content and teaching methodology to address the new generation of hospitality with expanded online learning options. Plan A created a series of compelling ads to communicate this change.
Food & Beverage
Plan A focused on each vertical market segment of the industry through a series of ads aimed at specific programs, such as F&B management. The "Next Generation of Hospitality" theme was illustrated with the use of children in the imagery.
Hospitality by Design
An established supplier of fabrication to the hotel design market needed a new identity that communicated their industry experience, design sensibility and dedication to customer service. Plan A reinvented them with "Hospitality by Design."
Taffeta Blackout
When Fabric Innovations introduced a savvy yet practical way to solve the common design challenge of blocking out light in hotel rooms, Plan A developedthe "Fashion Meets Function" campaign to shed light on this new product innovation.
Satin Blackout
As Fabric Innovations expanded their line of blackout fabrics to meet the needs of the hospitality design community, Plan A continued the "Fashion Meets Function" theme with a series of consistent and complementary ads and marketing materials.
Luxury That Surrounds You
A leading supplier of bathrobes and linens to the upscale hotel market, Cypress had an outdated, inconsistent brand that did not live up to their reputation for luxury. Plan A remedied this with an exotic photo shoot, elegant new website and branding.
Who's Behind Your Bathrobe
When the former CEO of Cypress Bathrobes, who is well known in the industry, became part of the management team for Monarch, a long-time competitor, it presented a communication challenge. Plan A solved it with this unique and memorable approach.
Beyond Green
As sustainable solutions became part of the hospitality landscape, Monarch introduced a unique line of bath linens that not only reduced energy costs, but maximized luxury and comfort. Plan A went "beyond green" with this campaign.
Grow Profits
During the economic downturn, Onity needed to get the message to their hotel clients that energy management solutions are not only a "green" initiative, but can help reduce energy bills and maximize profits. Plan A helped them effectively illustrate this concept.
Have You Planned Your Exit?
An established and highly reputable financial group wanted to reach out to a niche market of technology entrepreneurs in the travel industry to help with their exit planning. They turned to Plan A to help them communicate this in a memorable way.
Something Big is Coming
When SwiftRank decided to give their old name the deep six and rebrand the company as TravelShark, Plan A developed a powerful and compelling teaser campaign in anticipation of the official announcement at HITEC 2011 in Austin.
