Advertising

   
  • The Next Generation After conducting extensive market research, Plan A determined that the AHLEI was missing a key segment of their market, and created the "Next Generation of Hospitality" campaign to reach the emerging group of young hospitality professionals.
  • Online Learning Research showed that the AHLEI needed to update both its content and teaching methodology to address the new generation of hospitality with expanded online learning options. Plan A created a series of compelling ads to communicate this change.
  • Food & Beverage Plan A focused on each vertical market segment of the industry through a series of ads aimed at specific programs, such as F&B management. The "Next Generation of Hospitality" theme was illustrated with the use of children in the imagery.
  • Hospitality by Design An established supplier of fabrication to the hotel design market needed a new identity that communicated their industry experience, design sensibility and dedication to customer service. Plan A reinvented them with "Hospitality by Design."
  • Taffeta Blackout When Fabric Innovations introduced a savvy yet practical way to solve the common design challenge of blocking out light in hotel rooms, Plan A developedthe "Fashion Meets Function" campaign to shed light on this new product innovation.
  • Satin Blackout As Fabric Innovations expanded their line of blackout fabrics to meet the needs of the hospitality design community, Plan A continued the "Fashion Meets Function" theme with a series of consistent and complementary ads and marketing materials.
  • Luxury That Surrounds You A leading supplier of bathrobes and linens to the upscale hotel market, Cypress had an outdated, inconsistent brand that did not live up to their reputation for luxury. Plan A remedied this with an exotic photo shoot, elegant new website and branding.
  • Who's Behind Your Bathrobe When the former CEO of Cypress Bathrobes, who is well known in the industry, became part of the management team for Monarch, a long-time competitor, it presented a communication challenge. Plan A solved it with this unique and memorable approach.
  • Beyond Green As sustainable solutions became part of the hospitality landscape, Monarch introduced a unique line of bath linens that not only reduced energy costs, but maximized luxury and comfort. Plan A went "beyond green" with this campaign.
  • Grow Profits During the economic downturn, Onity needed to get the message to their hotel clients that energy management solutions are not only a "green" initiative, but can help reduce energy bills and maximize profits. Plan A helped them effectively illustrate this concept.
  • Have You Planned Your Exit? An established and highly reputable financial group wanted to reach out to a niche market of technology entrepreneurs in the travel industry to help with their exit planning. They turned to Plan A to help them communicate this in a memorable way.
  • Something Big is Coming When SwiftRank decided to give their old name the deep six and rebrand the company as TravelShark, Plan A developed a powerful and compelling teaser campaign in anticipation of the official announcement at HITEC 2011 in Austin.