Author Archives: diane

Why Every Business Should Have a Blog

Are you wondering–like some–if this is still a topic for discussion? In 2018, isn’t business blogging a foregone conclusion? Maybe, but it bears repeating. After all, there’s nothing new about blogging. It’s been a part of the marketing mix since … Read More

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The Art of Planning: Strategizing a Successful Media Plan

As 2017 comes to a close, savvy businesses in all industry sectors are finalizing their 2018 marketing plans. But what channels are included in a successful marketing plan? Although the options are endless and increasingly complex as digital and social … Read More

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Tradeshows: What They Are and Why You Need Them

Tradeshows. They’re one of the last vestiges of direct face-to-face contact with your market in an increasingly virtual world, yet some companies don’t fully understand how to do them successfully or even why they should make them a priority. As … Read More

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The Press Release Checklist: How to Maximize Results and Get the Most Out of Your PR Initiatives

The press release is one of the most powerful tools in the marketing arsenal of any company, large or small. It levels the playing field and, when developed and executed correctly, a good press release can be highly efficient in … Read More

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In-Room Technologies Your Guests Actually Want

You may be thinking “I already know this” as you read the title to this blog, but consumers are an elusive and complicated breed. Their preferences can either be spot on with predictions or end up the complete opposite of … Read More

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What a Solid PR Campaign Can Do for Your Business

We’ve been writing blogs for our clients for years, and we thought it was high time we started our own. With over 25 years in the PR business, we’ve learned a thing or two about how to create a solid … Read More

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Leading Physicians, Healthcare Facilities Managers and Engineers Will Share Expertise on Managing Infection Control in Hospitals

Invitation-only Forum Will Bring Together Dr. Stephanie Taylor and Howard McKew, PE to Share Solutions for Ensuring Patient Health Through Improved Indoor Air Quality  Ottawa, Canada – April 23, 2017 – As healthcare and building science technologies become more sophisticated and … Read More

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Helping you build your building business!

Plan A’s team of marketing professionals has launched a series of webinars designed to assist marketing teams in the homebuilding and master-planned development industries to exceed their marketing and sales goals for 2017.  With over 20 years of experience in … Read More

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