The Rainmaker Group Solves Revenue Management Challenges to Bolster Growth at Westgate Las Vegas
Leading provider of revenue management and intelligence solutions for the gaming and hospitality industry brings total profit optimization to prominent resort and casino property
ALPHARETTA, GA – May 25, 2017 – The Rainmaker Group (Rainmaker) has successfully deployed its comprehensive suite of revenue management and business intelligence solutions at Westgate Las Vegas Resort & Casino (Westgate Las Vegas), a popular casino resort that is celebrated for its variety of suites, onsite amenities, customer service and prime location adjacent to the Las Vegas Convention Center. In late 2016, the Westgate Las Vegas team deployed Rainmaker’s guestrev®, grouprev® and revcaster® solutions to optimize property pricing and revenues, with grouprev® aiding the team in managing its impressive 200,000 square feet of meeting space.
Since the implementation, the team at Westgate Las Vegas has seen a significant increase in YOY revenue, which is due in large part to the Rainmaker platform’s ability to provide a deeper understanding of demand by various customer segments. This highly granular insight is what allows property revenue managers to make the most informed, actionable decisions when optimizing profitability.
“We have a multifaceted business that requires a keen and detailed understanding of every area at every level. This is of utmost importance in our revenue management practices, as it helps us to both forecast accurately and to turn the data that the system provides into actionable strategies,” said Geno Iafrate, president and general manager at Westgate Las Vegas Resort & Casino. “To get the granular level view of the integrated data we need, a seamless and solid integration between our PMS, our revenue management system and all other systems relevant to the process is a critical factor. This ability to integrate with existing disparate systems is something that Rainmaker does exceptionally well.”
The unique math and science-based algorithms of Rainmaker’s revenue optimization and intelligence platform exponentially boost profits for the properties using it, while providing revenue managers with a true understanding of overall demand by value-based customer segments. With the guestrev® solution, Westgate Las Vegas can now optimize room pricing based not only on room revenue, but on the total value of the guest, processing data from multiple sources to forecast demand and set room rates. Rainmaker’s grouprev® solution provides the necessary tools to maximize revenues from group business, helping revenue managers to navigate the complex and intricate data required for assessing group requests and driving conversion rates. Additionally, the revcaster® rate shopping solution provides deep insight into varying rates, shopping multiple channels to see what’s happening locally, so that hoteliers can monitor parity, maximize ADR and drive higher profits.
“Because our solutions are specifically designed to solve the unique revenue management challenges for large, gaming resorts, we knew that they had the potential to dramatically impact revenues at Westgate Las Vegas by driving both demand and pricing decisions,” said Tammy Farley, president and co-founder of The Rainmaker Group. “Using our customizable suite of solutions, we are confident that Rainmaker will continue to be instrumental in helping boost resort-wide profits, and give Westgate’s revenue management team a true understanding of ongoing demand at the property.”
For more information on Rainmaker’s revenue management and business intelligence solutions, please visit: http://www.letitrain.com/
About Rainmaker | The Rainmaker Group is the premier provider of revenue and profit optimization solutions to the hospitality and gaming industry. Since its inception in 1998, the company has focused on delivering the highest revenue returns possible for its clients, through the development and cultivation of a proprietary suite of products and consulting services. All Rainmaker solutions are designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last six consecutive years, and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. With corporate headquarters in Alpharetta (Atlanta), Georgia, Rainmaker also maintains offices in Las Vegas and Singapore. To learn more about Rainmaker and its suite of profit- and demand-optimization solutions, please visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.