The Rainmaker Group Taps Technology Industry Veteran Mike Cowles as Chief Commercial Officer to Lead Ongoing Growth Initiatives

ATLANTA – September 12, 2016 – A seasoned software and IT executive with nearly two decades of experience in leading strategic growth initiatives for software and services companies, Mike Cowles has been appointed as Chief Commercial Officer (CCO) at The Rainmaker Group, the premier provider of revenue and profit optimization solutions to the gaming/hospitality and multifamily housing industries.

A results-driven senior leader with proven expertise in driving performance for SaaS and cloud computing providers, Cowles has a strong track record in technology innovation, building high performing teams, growing business lines, and managing organizations through strategic change. In his new role at Rainmaker, he will be responsible for overseeing all aspects of commercial operations, including sales & marketing, professional services, customer success and value engineering.

“In light of our recent growth trajectory, we are truly excited to have a professional of Mike’s caliber join the Rainmaker team,” said President Tammy Farley. “With his vast experience and proven success in the technology sector, he has earned great respect in the industry. We are confident that his extraordinary leadership skills and laser focus on results will be of great benefit during this time of growth and opportunity in the market, and will help take us to the next level.”

Cowles’ appointment comes on the heels of an announcement by Rainmaker that they have been ranked on the Inc. 5000 list of the fastest growing privately held companies in the U.S. for the sixth consecutive year. With over 200 employees in North America, the company has achieved a three-year growth rate of 86 percent, and promises to continue that trend in 2016.

Cowles began his successful career as a technology consultant with Andersen Consulting (Accenture). Prior to joining Rainmaker, he served as senior vice president and general manager of U.S. financial services for SAP, where he directed an expansive team to provide enterprise application software to financial institutions. Previously, he spent 14 years in various leadership roles with Ariba, most recently as senior vice president and general manager of North America. While there, he was a member of a management committee that was responsible for growing Ariba’s market cap by over 500% in the years leading up to acquisition by SAP. As a proven industry leader, he has advised private equity and venture capital firms in the software space, helping them to validate potential investments and improve company performance.

Based at Rainmaker’s corporate office in Alpharetta, Georgia, Cowles holds both a BS and MS in Mechanical Engineering from the University of Florida.
For more information, please visit www.letitrain.com.

About Rainmaker | The Rainmaker Group is the premier provider of revenue and profit optimization solutions to the gaming/hospitality and multifamily housing industries. Since its inception in 1998, the company has focused on delivering the highest revenue returns possible for its clients, through the development and cultivation of a proprietary suite of products and consulting services. All Rainmaker solutions are designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last six consecutive years, and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. With corporate headquarters in Alpharetta (Atlanta), Georgia, Rainmaker also maintains offices in Las Vegas and Singapore. To learn more about Rainmaker and its suite of profit- and demand-optimization solutions, please visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.

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