Plan A PR and Marketing Chosen as Agency of Record for The Rainmaker Group’s Hospitality and Gaming Division
Hospitality-centric PR/communication firm selected to represent premier provider of revenue optimization tools for the hotel and gaming industries
Alpharetta, Georgia – August 5, 2016 – Plan A PR & Marketing, Inc., a full-service PR, marketing and communications firm specializing in the global B2B hospitality sector, has been selected as the Agency of Record (AOR) for The Rainmaker Group, the premier provider of profit optimization and demand-cycle solutions for the hospitality and gaming industries. Effective August 1, 2016, Plan A will represent The Rainmaker Group to both trade and consumer media outlets, and will be responsible for implementing targeted PR and marketing strategies for their rapidly growing hospitality and gaming business.
“We believe that Plan A’s extensive experience and specialized knowledge of the ever-changing hotel technology industry will be a driving force behind the success of our partnership,” said Dom Beveridge, Executive Vice President Demand Generation at Rainmaker. “We have aggressive goals for continuing our growth trajectory of the past several years, and we trust that the experience and expertise of the Plan A team will deliver the powerful results we need to achieve those objectives.”
With a reputation for taking its hotel technology clients to the next level by maximizing media exposure and leveraging a diverse range of marketing opportunities, Plan A ensures that all strategies align with the ideals and goals of its clients. The focus of the Rainmaker campaign will center on maintaining the company’s already well-established name in the gaming industry, while further increasing brand visibility in the general hospitality industry through positive media relations, targeted communications and integrated marketing strategies.
“Over its 18-year history, Rainmaker has forged a distinguished reputation in the industry, and we couldn’t be more thrilled to represent such a prominent group,” said Andrea Mane, president of Plan A. “Their growing portfolio of revenue optimization tools is unmatched in the hotel sector, and we look forward to communicating that to their target markets, in order to facilitate their continued growth.”
For over two decades, Plan A has represented an elite roster of clients spanning the hospitality industry, many of whom create advanced and highly specialized technology solutions for optimizing services in this dynamic global industry.
For more information, please contact Andrea Mane at +1 407.905.0608, or to learn about Rainmaker’s portfolio of revenue optimization tools, please visit www.letitrain.com.
About Plan A Public Relations & Marketing, Inc. | Plan A PR & Marketing, Inc. is a full-service public relations, communications and marketing firm specializing in the hospitality industry, with an emphasis on manufacturers and suppliers to the global travel market. With over 25 years of experience managing marketing initiatives for public and private companies with leading-class technologies and products, Plan A offers a comprehensive range of marketing services, including public relations, advertising, branding, graphic design, media planning, and digital communications. For more information, please visit www.planapr.com or call 407.905.0608.