TravelShark Transforms guides to the rather™ Brand and Launches to Inspire Locals and Travelers Alike

Realizing consumers would "rather" discover cities as a local, TravelShark rebrands popular hyper-local travel guides, launches new editions, and plans for mobile apps

SINGAPORE October 25, 2011 — Following last month's successful acquisition of guides, leading online global travel network TravelShark has rebranded the popular international series of hyper-local travel-planning books as rather. The company also announced the release of eight new rather books, including rather paris, rather new york city and rather los angeles, in time for holiday shopping at the new

The new rather offers even more compelling photos and unbiased, curated reviews of unique and unexpected dining and shopping venues in the world's finest cities. TravelShark soon will be launching new rather mobile applications to give locals and travelers a way to experience a city the rather way, as an insider.

Shoppers will find the first rather books—for Austin, Chicago, Los Angeles, New Orleans, New York City, Paris, Portland and San Francisco—as well as the latest editions of books for eight other cities at rather guides focus on the undiscovered gems in each city, such as unique restaurants and shops. Over time, the series will grow to include rather recommendations for outdoor activities, cultural events, and alternative sightseeing spots.

The rather publishing business will be led by guides' founder Kaie Wellman, now TravelShark's Head Curator. Longtime fans of Wellman's guides will find the same honest advice and unique travel tips in rather books.

"Our readers have never been satisfied with the typical suggestions other guide books offer; they would 'rather' experience a city with a sense of place and a spirit of discovery," Wellman said. "With TravelShark, rather will be reaching more print, digital and mobile users in more cities around the world."

TravelShark's comprehensive network of thousands of online travel-planning websites continues to grow, with an increased company-wide focus on being the premier source of hyper-local, curated travel content on all of its city sites. Following the release of rather, the company will be launching additional consumer-facing products and services across the network in 2012.

For more information on TravelShark and its online global travel network, please visit

About TravelShark

TravelShark is the world's largest online travel network, with thousands of location-based travel websites for destinations around the globe. TravelShark connects global travelers with hyper-local travel solutions and memorable trips. The company's sites generate profitable revenue for travel companies by driving direct bookings for hotels, resorts, restaurants, spas and more through its Featured Hotel Program. The TravelShark network includes major-market, content-rich sites like,, TravelShark is headquartered in Singapore, with a U.S. office in Boulder, Colorado. To learn more about how TravelShark can work for your property or travel company, please visit, or call +1-720-239-1280.